For about 80 years since Sano Shigeru who is the founder found "Sano Shigeru Store" (forerunner of Taihei Kogyo) in 1927, we have been researching and developing products with "Engage in manufacturing and sales, praying for health and happiness of people who use our products " as a basic philosophy.

We have been adopting opinions from experts positively so as to make our products reliable in their function.We have studied safety, appropriate brushing strength for a toothbrush and balance of its friction by corporation between industry and professor from dentistry in university.

Moreover, we have proposed new values to the market with unique ideas of JACKS.
Base on our policy "We wish the users not only to become healthy when using our products but also to enjoy oral care", we have adopted "fun" and "fashionable" as important spice for product development.

A toothbrush, which looks as a simple item, is full of ideas, history and stories. We believe that the mission of toothbrush is act as the most familiar healthy tool blended in living for people from all generations.

Once you lost oral health such as decayed tooth and periodontal diseases, it is very difficult to regain the health. Above all, oral health is the origin of the health of the whole body, playing an important role of enabling us to have meal deliciously.

We support the base for staying health forever.

We wish to grow up with our customers, providing safe products for users can use at ease.